Le Pain du Roi

"Le Pain du Roi" is a bakery in Lebanon based on tradition, authenticity and modesty. Communication objectives: simplicity and elegance, without any hint of luxury. The logo creates this link through its fonts, its simple lines, and the framing which is inspired by traditional Arabic motifs. It integrates with simplified oriental motifs, on the packaging according to the delicacies and the occasions. In view of the economic situation in Lebanon, the technique of stamping on the packaging is affordable and gives an elegance, a traditional look and a striking identity for the bakery.